Edtech

Fluency Academy: Gêmeas do Inglês

Sales page for the Gêmeas do Inglês BiEnglish course, with UI/UX and WordPress development

My role: UX/UI Designer · PHP/WordPress Web Developer

Context

As Gêmeas do Inglês (the English Twins) are Fluency Academy teachers with a large social media following, and BiEnglish is their course, with recorded classes and live conversation classes. I did the UI/UX of the sales page and the WordPress development with a PHP theme.

Client

Fluency Academy

Challenge

A course sales page carries a lot of information: method, classes, bonuses, testimonials, guarantees, price and FAQs. The challenge was to organize it all in the order people decide, keeping the twins' youthful energy and an always-clear path to enrollment.

The sales page, section by section

From the promise with the teachers to the FAQ, in the order people decide.

01 / 07
The top
The English Twins in the foreground on purple, with the BiEnglish logo and the direct promise: learn English with the twins and get half a year of live conversation classes. A single button: "Secure my spot".
02 / 07
The bonuses
The exclusive bonuses (months of live conversation classes and 7 free languages) in a highlighted badge, followed by the 4 skills the student will develop, each with an icon.
03 / 07
The method and the classes
"This is how the I.T.S. Method will unlock your English": immersion, training and shadowing in three cards, then what happens inside the course (easy classes, auto-graded exercises, shadowing) with real screens from the platform.
04 / 07
The stories
"Thousands of epic stories have been written": student testimonials with photo and name in a carousel, so visitors can picture themselves in their place.
05 / 07
The double guarantee
Two guarantees in purple cards (15 days to try it with a full refund and the results guarantee upon completing the schedule) and an extra block about the extended guarantee, to remove the fear of buying.
06 / 07
The offer
Everything included in a list on the left and the price highlighted on the right ("for just R$187 a month"), with the guarantee and free conversation months badges.
07 / 07
FAQ
More than 15 questions about scholarships, live classes, certificate, deadlines and support, in a list that opens one answer at a time before the footer.

Visual System

Purple, aqua and beige with torn edges, doodles and paper cutouts, for a long page that feels like a study notebook and carries the same energy as the twins' social media.

Palette

BiEnglish Purple

#641D85

Top, bonuses, guarantees and buttons

Aqua

#5CDAB7

Method background and highlights

Paper Beige

#F5E0B3

Guarantees and offer background

Sky Blue

#87C5EF

Price badge

White

#FFFFFF

Cards, testimonials and questions

Takeaways

A long sales page works when each section answers an objection at the right moment: first desire, then the method, proof, reassurance and only then the price. With the same button in every section, people decide when they're ready.

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