Edtech

Fluency Academy: Navidad

Christmas promotion landing page for Latin America, with UI/UX and WordPress development

My role: UX/UI Designer · PHP/WordPress Web Developer

Context

Fluency Academy closed the year with Promo de Navidad, its Christmas promotion for Spanish-speaking audiences, with a 15-day free trial. I did the landing page's UI/UX and the WordPress development with a PHP theme.

Client

Fluency Academy

Challenge

At the end of the year, people receive dozens of promotions at once. The page had to stand out with its own Christmas identity, explain in seconds what people get and remove the fear of subscribing with the free trial and the guarantee, in Spanish and for several countries.

The landing page, section by section

From the Christmas gift at the top to the FAQ, with a spot always one click away.

01 / 07
The top
A bar with "¡Tu regalo navideño está aquí!", three teachers on a pink background with Christmas ribbons and the "15 días de prueba gratuita" badge right next to the "Navidad Fluency" title, with the button to secure a spot.
02 / 07
The 4 skills
"Vas a dominar el inglés y sus 4 habilidades principales": listening, speaking, reading and writing in green cards, with Christmas stars around them.
03 / 07
The classes
The six class types (dialogue, grammar, pronunciation, review, wrap-ups and live classes) in white cards on green, each with an icon and what the student gets.
04 / 07
The tools
The course tools (conversation classes, memorization app, personal advisor, schedule, community and method) in black cards on pink, to show everything that comes with it.
05 / 07
The promotion
"Conoce la Promo de Navidad con Fluency": enrollment opening for the year's last class, the first month's price, the bonus conversation classes and the 15-day free trial side by side.
06 / 07
The guarantee
"¿Debería inscribirme en Fluency Academy?": the 15-day guarantee to try the course with a full refund, in a green card that takes the risk out of the decision.
07 / 07
FAQ
21 numbered questions in two columns on the black background, each opening its answer on click, before the footer.

Visual System

Pink, green and black: Christmas colors in a youthful tone, far from traditional red, with ribbons, stars and stripes that give rhythm to the sections and highlight the offer.

Palette

Navidad Pink

#FF387D

Top, tools section and buttons

Green

#479A5C

Skills, classes and guarantee

Black

#000000

Tool cards and FAQ

White

#FFFFFF

Class cards and reading sections

Takeaways

In a seasonal promotion, the campaign identity is what makes the page memorable amid so many offers. A pink and green Christmas, with the free trial always in view, sets Fluency apart from look-alike year-end promotions.

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