Fashion & Campaigns

Cia. do Terno: Nada Segura Você

Stretch Line campaign

My role: Creative Director

Context

The Stretch Line is Cia. do Terno's clothing line made with its most elastic fabric, designed for people who need mobility without losing the formality of a suit. The 'Nothing Holds You Back' campaign was created to communicate this idea of freedom of movement.

Client

Cia. do Terno

Pieces

The same graphic composition (a motion still, type cut into three words and the yellow scribble that follows the model) applied to three different looks from the line.

Other Campaign Pieces

Creative direction for other Cia. do Terno product pieces as well, outside the scope of the 'Nothing Holds You Back' campaign.

CEO Blazer: campaign banner for the website

Around the World Shirt: Stretch Line social media piece

OOH Media Application

The campaign pieces applied to out-of-home media: totems and screens at Confins Airport and the Belo Horizonte Bus Terminal.

Digital totem at Confins Airport: 'Dress with attitude'

Totem at Confins Airport: 'The right look changes everything'

Digital panel at the Belo Horizonte Bus Terminal

Visual System

The yellow scribble works as the common thread across the three pieces: the same stroke, in different positions, follows the model's movement and visually connects the whole campaign.